How to Blog


In our previous post, Creating Your Blog, we continued our series all about blogging by discussing the process of creating your blog

In this post, we discuss some of the key things to remember when you start blogging.

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How to Blog

There are as many ways to blog as there are people on Earth. Each blogger will approach the task of posting an engaging blog in his or her own way. As we indicated in the previous post in this series, you should decide how blogging will achieve your online objectives before you start.

Start by Commenting

Once you’ve created your plan and figured out your approach, visit lots of relevant blogs and consider posting comments as a way to get the hang of blogging. In doing so, keep in mind the following guidelines for commenting on others’ posts:

  • Follow the 4-to-1 rule: Comment on four posts for every post that you write — Spread the love around
  • Link to other blogs — Acknowledging a great post on another’s blog can help build your reputation and deliver readers for your own blog
  • Comments are a great way to spread the word, but don’t spam — If every comment you make includes a gratuitous link to your blog, or is seen as merely self-serving, you’re not going to be successful in luring readers of other blogs to yours
  • Ensure your comments are relevant and on-topic — This is the other side of the previous rule: Don’t comment if you’re not adding value. We’re often tempted to post something useless like “I agree,” or “What he said” but that does nothing but clutter up the comments stream, and readers will immediately gloss over your comment in search of something interesting.
  • Include a link to your blog — Yes, it’s appropriate to include a link to your blog in a comment, but only in context, meaning that your blog amplifies or otherwise is pertinent to the same or a similar topic

Blog Frequently

Once you start blogging, you’ll want to establish a rhythm. Try to blog frequently — more than once a week, maybe even daily. The point of blogging is to get followers. Followers want currency, not stale, month-old posts. Blogging frequently will keep them coming back.

If you can’t commit to blog daily, shoot for blogging every few days, or at least weekly. You may need to spread the blogging chores among several authors. If you do, encourage them to maintain a common tone.

Next up: Writing Your Blog


How to Blog is the 145th in a series of excerpts from our book, Be a Person: the Social Operating Manual for Enterprises (itself part of a series for different audiences). We’re just past page 378. At this rate it’ll be a long time before we get through all 430 pages, but luckily, if you’re impatient, the book is available in paper form at bit.ly/OrderBeAPerson and you can save $5 using Coupon Code 6WXG8ABP2Infinite Pipeline book cover

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About NextPhase Selling

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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