10 Inbound Discoveries That Will Disrupt Marketing Forever [NEW REPORT]


See on Scoop.itEnterprise Social Media

Check out the most interesting findings from the 2013 State of Inbound Marketing Report.

Mike Ellsworth‘s insight:

HubSpot found that inbound marketing is increasingly popular. Their findings include:

 

1) Inbound marketing is being taken seriously by the industry, and it’s gaining traction.

2) Inbound delivers on ROI promises, providing more and cheaper leads.

3) While inbound is on the rise, traditional marketing is fading.

4) There’s opportunity to better define, measure, and track marketing activities.

5) Establishing an agreement with Sales is as important — possibly more so — as simply measuring the effectiveness of inbound.

6) Content is a critical, but not considered a standalone, inbound marketing component.

7) Inbound has shifted where marketers spend resources, and enables them to work smarter.

8) It’s a great time to be a customer.

9) It’s also a great time to be an inbound marketer — if you are up for the challenge.

10) Overall, inbound marketing works when it is integrated with your strategy, not as a side project.

 

Via @davidweinhaus

See on blog.hubspot.com

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About Social Media Performance Group

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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