“12 Hours of Separation” Connect Individuals on Social Networks


See on Scoop.itEnterprise Social Media

Social networks can be used to track random individuals in just 12 hours provided the right incentives are on offer, say computer scientists.

Mike Ellsworth‘s insight:

Six degrees of separation no longer brings home the Bacon quickly enough. We’re all just 12 hours from being found by network searches by random people, according to a recent competition. 

 

Alex Rutherford at the Masdar Institute of Science and Technology in Abu Dhabi and a few pals have measured how quickly it is possible to track down random individuals around the world using a competition called the Tag Challenge, in which the goal was to find five individuals in five different cities in North America and Europe. The only clue was a mug shot of the individual, the name of the city he or she was in, and the fact that he or she would be wearing a T-shirt with the logo of the event.

 

Three of the five were found in 12 hours. Wow. 

 

Via @thedatabank

See on www.technologyreview.com

Advertisements

About NextPhase Selling

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s