Blogging Glossary

In our previous post, What is a Blog?, we continued a our series about blogging by answering a simple question: what is a blog?

In this post, we present a glossary of several blogging terms.

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Blogging Glossary

Before we get too far, let’s take a look at some blog lingo.

  • Post — a blog entry; also verb, to create a blog entry
  • Blogging — the act of posting
  • Blogger — a person who blogs
  • Blogosphere — the blogging community
  • RSS Feed — short for Real Simple Syndication, it’s a way for others to sign up (called subscribing; see below) to get updates from your blog without having to visit it
  • Atom — a feed format that is an alternative to RSS
  • Blog Client — software installed on your computer that you can use to manage (post, edit) blogs with no need to launch a web browser
  • Blogroll — a list of other blogs that a blogger recommends by providing links to them
  • Comment Spam — similar to e-mail spam, unwanted comments posted by robot “spambots”
  • Mommy bloggers — a particularly cohesive and active group of blogging mothers — see the discussion of the Motrin mommy blogger revolt in the Social Media Hall of Shame
  • Permalink — a permanent, unchanging link to a single post that can be used when you want to link to a post from elsewhere
  • Podcasting — originally a contraction of “iPod” and “broadcasting,” podcasting means posting audio or video material on a blog and its RSS feed, for digital players (not just iPods).
  • Subscribe — signing up to be alerted to changes in a blog, or signing up to receive an RSS feed
  • Templates — the organization structure of a blog page often including content placement, design, graphics, and interactive features; you can find free templates, commercial templates, or have your own designed
  • Theme — a particular look that can be applied to a blog template, changing the visual elements
  • Trackback or Pingback — a ping that a blog sends to another blog to notify that their article has been mentioned
  • Tag cloud — Displaying lists of keywords or tags in a blog as a cloud of words
  • Plug-ins — bits of interactivity that can add improved functionality and new features to your blog
  • Jump — the continuation of a story on another page

Components of a Blog

Blogs can be plain or they can be fancy. But most blogs have one or more of the following components:

  • Index page — The front page, which may contain teasers to other posts
  • Header — The topmost part of the blog
  • Footer — The bottom part of the blog
  • Sidebar — Columns along one or both sides of the blog’s main page
  • Categories — A collection of topic-specific posts
  • Comments — A section, generally at the bottom, where readers can leave remarks
  • CAPTCHA — Those squiggly words often seen in a Comments section to prevent automated commenting, it stands for Completely Automated Public Turing test to tell Computers and Humans Apart
  • Tagging — Allows readers or bloggers to attach keywords to make it easier to search or collect similar posts
  • BlogThis — An interactive feature that allows a visiting blogger to blog on their own blog about the entry they are reading
  • Plug-ins — Interactive features that add improved functionality and new features. Some top plug-ins for the popular blogging platform WordPress include: Subscribe To Comments, Show Top Commentators, Get Recent Comments, Popularity Contest, and Share This.[1]

Next up: Creating Your Blog

Blogging Glossary is the 143rd in a series of excerpts from our book, Be a Person: the Social Operating Manual for Enterprises (itself part of a series for different audiences). We’re just past page 376. At this rate it’ll be a long time before we get through all 430 pages, but luckily, if you’re impatient, the book is available in paper form at and you can save $5 using Coupon Code 6WXG8ABP2Infinite Pipeline book cover

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—Lori Ruff, The LinkedIn Diva, Speaker/Author and CEO of Integrated Alliances

[1] See the list of top WordPress plug-ins at


About NextPhase Selling

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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