Six Simple And Irresistible Alternatives To The Elevator Pitch

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Don’t just think of your pitch as a traditional 30-second sales promo you would use in an elevator ride. Think creatively and consider using a pitch alternative as defined by Daniel Pink to help you stand out in the competition.

The Pixar pitch. This technique is a way to organize your pitch in story form. According to Emma Coats, a former artist at Pixar Animation Studios, every Pixar film has the same narrative DNA:

Once upon a time____________.  Every day____________.  One day____________.  Because of that, ____________.  Because of that,_____________.  Until finally___________.

The twitter pitch. This is my personal favorite. I’ve been recommending this strategy since 2008 based on my observation that every Steve Jobs pitch for an Apple product easily fit within 140 characters (iPod: “1,000 songs in your pocket.” MacBook Air: “The world’s thinnest notebook.”) According to Pink, the Twitter pitch isn’t a replacement for a presentation, but rather an invitation to engage, to take the conversation further. “What’s your Twitter pitch for your new book?” I asked Pink. “We’re all in sales now, but sales isn’t what it used to be.”

Mike Ellsworth‘s insight:

I love the idea of a really short pitch. As someone once said, if you can’t describe it to an 8 year old in a few words, you don’t understand it.


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About NextPhase Selling

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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