The Power of Business Origin Stories + Tips

See on Scoop.itEnterprise Social Media

Get ready for a great example of an Origin Story. This is one of the most important stories to have in your storytelling quiver …

Mike Ellsworth‘s insight:

Karen Dietz’s insight:

Colleague David Lee once again comes through with a great blog post all about business origin stories.


Here he gives us the origin story of the Make A Stand Lemon-aid. It is a terrific example of the power of an origin story.


We all have our origin stories. They are the lifeblood of organizations.


Follow the tips Lee talks about in the article, watch the video for inspiration, and let your passion show!

ME insight:

This is a cute video with a big lesson wrapped around it.

See on


About NextPhase Selling

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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