Fake Twitter Followers Become Multimillion-Dollar Business


See on Scoop.itEnterprise Social Media

Far from slowing, the market for fake Twitter followers seems to be taking off. Despite efforts by Twitter to check for fake accounts, the underground market is becoming more sophisticated.

Mike Ellsworth‘s insight:

OK, I have to admit I really don’t get the point of buying fake followers. I can understand if you’re Mitt Romney and you want to look social media savvy, but is the whole business based on vanity?

 

Researchers looked at "the most popular networks, forums and Web sites, which include Fiverr, SeoClerks, InterTwitter, FanMeNow, LikedSocial, SocialPresence and Viral Media Boost. Based on the number of accounts for sale through those services — and eliminating overlapping accounts — they estimate that there are now as many as 20 million fake follower accounts. A conservative estimate, they said, was that fake Twitter followers offered potential for a $40 million to $360 million business."

What do you think? Can you think of valid business reasons why someone would buy followers? Comment below.

See on bits.blogs.nytimes.com

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About NextPhase Selling

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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