Publicize Your YouTube Video

In our previous post, Script Your YouTube Video, we continued a new series on YouTube with a look at everything you need to know about scripting your video and what key elements to include.

In this post, we move on with our YouTube series with everything you need to know about publicizing your video and and increasing views.

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Publicizing Your YouTube Video

Your first step in publicizing your YouTube channel should be to post comments on related YouTube videos. You may attract some followers this way. But be careful. It’s probably not cool to post snarky comments on competitors’ videos. Consider including URLs in comments on related videos and even creating video responses. And don’t disable commenting on your channel. See the post on Dealing with Negatives for reasons why you don’t want to limit dissent.

Next, embed your YouTube videos on your Website and on your blogs. This makes them do double duty, and will attract viewers to your channel. There’s a bit more on embedding below.

Take a look at your competition and see how they are tagging their videos. Tag your videos the same way. This way, when their video is over, and YouTube displays other videos to view next, your video is likely to come up, as in the following figure

YouTube Publicize Post

Figure 1 — Suggested Videos Areas on YouTube Page

Subscribe to other channels. Just like following people on Twitter gets you your own followers, subscribing to other YouTube channels will get subscribers for your channel.

YouTube has an active social networking community. Invite your friends, and extend friend invitations to kindred souls. Friend the most popular channels in your field. Thank subscribers for subscribing by posting comments on their channels. Engage members of the various categories of channels, especially the Reporters channel. Participate in the community and you’ll attract subscribers.

You should create a special landing page on your Website for each of your videos. This page should be tailored for visitors who have arrived from YouTube, perhaps by addressing them directly — “Welcome YouTube viewer! Here’s more information on <the subject of the video>.” Be sure to include links to your other relevant videos and to actions the visitors can take on your site. Put buttons for the most important actions right on the landing page.

Creating landing pages is way better than dumping YouTube visitors right onto your main page — never do this — or even to an appropriate generic internal page. Take the time to customize your experience and embrace your YouTube community.

Depending on the video, up to 70 percent of people may view your YouTube videos from other sites, such as sites with embedded players, blogs, search engines, and the like, and thus many people will find your video by doing a search, either on YouTube or on Google or other search engine. Consequently, you need to search-engine-optimize your videos.

Next up: Optimize Your YouTube Videos

Publicize Your YouTube Video is the 138th in a series of excerpts from our book, Be a Person: the Social Operating Manual for Enterprises (itself part of a series for different audiences). We’re just past page 364. At this rate it’ll be a long time before we get through all 430 pages, but luckily, if you’re impatient, the book is available in paper form at and you can save $5 using Coupon Code 6WXG8ABP2Infinite Pipeline book cover

Get our new book, The Infinite Pipeline: How to Master Social Media for Business-to-Business Sales Success online here. You can save $5 using Coupon Code 62YTRFCV

What Others Are Saying

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“Sales is all about relationships and trust. Infinite Pipeline is the ‘how to’ guide for maximizing social networks to find and build relationships, and generate trust in our digital age.”
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Infinite Pipeline will be the authority on building lasting relationships through online social that result in bottom line business.”
—Lori Ruff, The LinkedIn Diva, Speaker/Author and CEO of Integrated Alliances

About NextPhase Selling

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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