Why the Blog Post Is the New Ad Unit

See on Scoop.itEnterprise Social Media

Learn why business blogging is more results-driven and cost-effective than the traditional ad unit.

Mike Ellsworth‘s insight:

When you think about it, these points make sense, but many experts are predicting the end of the blog. What do you think?


13 Reasons the Blog Post Is the New Ad Unit
1) Blog posts are naturally optimized for organic search — and longer lasting!
2) Blog posts give you extended reach through social media.
3) Blog posts come with a permanent internet address.
4) Blog posts are hosts to other forms of media.
5) Blog posts are magnets for prospects 
6) Blog posts provide pathways to qualified lead generation.
7) Blog posts are easily spreadable.  
8) Blog posts help grow opt-in email lists.
9) Blog posts encourage engagement.
10) Blog posts naturally attract inbound links.
11) Blog posts increase website and landing page traffic.
12) Blog posts can expose you to new audiences through guest blogging.
13) Blog posts contribute to a lifetime "backlist ."

Via @jeannehopkins

See on blog.hubspot.com


About NextPhase Selling

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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