The Best Marketing is Disguised as Entertainment: A Study of Viral Videos


See on Scoop.itEnterprise Social Media

Ever wonder why certain videos explode in social media? It all has to do with the entertainment factor. A look at three very entertaining viral videos

Mike Ellsworth‘s insight:

The first of the examples in the post shows how a judicious reply to a critical video can not only undo any harm, but go viral and do some good. 

 

Via @Iconic88

See on www.momeomagazine.com

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About NextPhase Selling

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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