Enhancing Your Twitter Strategy: 5 Hashtag Mistakes to Learn From


See on Scoop.itEnterprise Social Media

Oh, the wonderful world of Twitter, where you have 140 characters to prove your worth. Fortunately, there are hashtags that can add depth to your twitter strategy, or horribly take away from your cause. Use with caution. Hashtags can make or break you.

Mike Ellsworth‘s insight:

OK, I never would have thought of the need for the first tip – Use capitals. But as you’ll read in the article, you need to think about this.

See on socialmediatoday.com

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About Social Media Performance Group

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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