Join Facebook Groups

In our previous post, Control Your Facebook Privacy Settings, we continued our series on Facebook by discussing the various privacy settings on Facebook and how to control them.

In this post, we continue with our series on important things to do on Facebook with a look at Facebook groups and why to join them.

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Join Facebook Groups

Facebook Groups are a great way to meet your community members. You can search for groups to join or create your own. You are limited to joining or creating up to 200 groups, a much higher limit than, say, LinkedIn, which limits you to 50 group memberships. The Groups application page displays updates from your groups as well as groups your friends have joined recently.

You can join or create a group by clicking on the Groups or Create Group links on the left bar of your main Facebook page. You might need to click More in order to see the links. If you’ve joined any groups, the icons, names, and number of members will be listed there, as in the next figure.

Facebook groups Figure 1 — Facebook Groups Example

You can also see and easily join the Groups your friends belong to by clicking Friends’ Groups. Enter pretty much any term you’re interested in finding Groups for into the search bar and you’ll probably find one or more interesting groups. You can check out the Group and see publicly viewable information before deciding to join.

Facebook group search

Figure 2 — Search for Facebook Groups

Click the Create A Group button to create your own group. You’ll see a form like the following figure.

 Facebook create group

Figure 3 — Create Your Own Facebook Group

Make sure your group’s name and description contain keywords your community is likely to use in a search. After you’ve created your group, invite all your friends to join. You can even create a Like button to post on your Website that will promote the group.

Of course, if you create a group, you need to be the host — or, as we will discuss in the forthcoming post Building Your Community, the experience architect. This means it’s up to you to invite your guests, make them feel at home, and get them talking.

Next up: Try A Facebook Ad

Join Facebook Groups is the 130th in a series of excerpts from our book, Be a Person: the Social Operating Manual for Enterprises (itself part of a series for different audiences). We’re just past page 347. At this rate it’ll be a long time before we get through all 430 pages, but luckily, if you’re impatient, the book is available in paper form at and you can save $5 using Coupon Code 6WXG8ABP2Infinite Pipeline book cover

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About NextPhase Selling

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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2 Responses to Join Facebook Groups

  1. Dear Mike – You’re the primo expert on FaceBook. Everyone loves to learn from your blogs. Thanks so much. Blessings, Debby

  2. Debby, you’re so kind! These posts come from our Social Operating Manual. We’ve got about a hundred pages to go, so there’s much more to come!

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