News organizations experiment with ‘illustrated storytelling’ — a new way to tell serious stories


See on Scoop.itEnterprise Social Media

“When telling stories about sensitive topics, it’s easy to stick with storytelling forms that are familiar. But some news organizations, such as California Watch and the Center for Investigative Reporting, have begun experimenting with a new way to tell serious stories — one that involves illustrations, narration and in-depth reporting. Individually, these storytelling forms aren’t new. But combined, they represent what I believe is a new and innovative type of journalism.”

Mike Ellsworth‘s insight:

This style of storytelling is custom-made for the new Facebook timeline, which will emphasize video and graphics over words.

See on www.poynter.org

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Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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