It’s Not About You: The Truth About Social Media Marketing


See on Scoop.itEnterprise Social Media

I recently attended an event with a large number of advertising executives. All of them are coming to grips with the change from the era of push media to the era of social media, which might more properly be called “pull media.”

Mike Ellsworth‘s insight:

This long article by Tim O’Reilly takes a while to get to its point, but along the way, you can learn a lot about how the Web started and O’Reilly’s role in continuously identifying early trends.

 

His main point is, it’s not all about you. It’s about relationships. O’Reilly says it this way: "Your job, in short, is to uncover and activate latent social networks and interest groups by helping them to reach their own goals."

 

Via @ryandeiss

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About NextPhase Selling

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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