5 Digital Media Trends for 2013


See on Scoop.itEnterprise Social Media

Every minute of the day, 571 new websites are created, users email 204M messages and more than 100k tweets are published (source). 

Mike Ellsworth‘s insight:

The trends mentioned in this article should all experience growth this year. Which ones do you think will explode?

 

Trend #1:  Mobile Continues Rapid Growth 

Trend #2: Traditional Advertising Becoming Less Effective 

Trend #3: Using Data/Analytics Platforms to Improve Marketing Efforts 

Trend #4:  Multi-Touch Marketing and Measurement 

Trend #5: Realtime/Agile Implementation 

My money is on #5.

See on brightercollective.com

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About NextPhase Selling

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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