Developing a social selling strategy is key to B2B sales success. Think about it, what would Don Draper do if you were a software sales executive calling on
Since nowadays, "InsideView reports that 90% of the CEO’s say they never respond to cold-call emails or calls in today’s world, so you would not likely have any luck with him. That’s tough luck since Forrester reports 50%-70% of the buying process happens before the sales exec gets involved" why pretend that your old B2B sales tactics still work.
This article is singing our tune, and if you want more advice, check out our book, The Infinite Pipeline: How to Master Social Media for B2B Sales Success – Sales Person Edition: http://bit.ly/InfPipe
See on www.business2community.com