How To Cold Call Don Draper Like A Social Selling Mad Man

See on Scoop.itEnterprise Social Media

Developing a social selling strategy is key to B2B sales success. Think about it, what would Don Draper do if you were a software sales executive calling on

Mike Ellsworth‘s insight:

Since nowadays, "InsideView reports that 90% of the CEO’s say they never respond to cold-call emails or calls in today’s world, so you would not likely have any luck with him. That’s tough luck since Forrester reports 50%-70% of the buying process happens before the sales exec gets involved" why pretend that your old B2B sales tactics still work.

This article is singing our tune, and if you want more advice, check out our book, The Infinite Pipeline: How to Master Social Media for B2B Sales Success – Sales Person Edition: 

Via @lastbabyboomer

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About NextPhase Selling

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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2 Responses to How To Cold Call Don Draper Like A Social Selling Mad Man

  1. Engaging with Execs on Social Media can be very effective – especially when you’re tuned into Trigger Events and can find buyers in “the window of dissatisfaction”.

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