Hey, B2B: Grow Up and Get a Social Media Strategy, Will You?

See on Scoop.itEnterprise Social Media

Social Media – Many B2B marketers are still avoiding social media. They wonder whether it works and how in the world they can tell whether it’s working. Let’s put that excuse to rest …

Mike Ellsworth‘s insight:

OK, if you still believe the myth that social media is only good for B2C products, throw a pinch of salt over your shoulder, step around, not under that ladder, and avoid that black cat on your way to reading this article and also our new book, The Infinite Pipeline: How to Master Social Media for B2B Sales Success – Sales Person Edition: http://bit.ly/InfPipe 

See on www.marketingprofs.com


About NextPhase Selling

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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