LinkedIn Sales Navigator and social capital – 7 steps to repeatable social selling


See on Scoop.itEnterprise Social Media

A short overview on how LinkedIn’s Sales Navigator upgrade can be used to repeatably enable sales teams to use (not abuse) their network to stimulate word of mouth to their target market(s), using the Social Capital they already have with their connections and colleagues.

Mike Ellsworth‘s insight:

LinkedIn Sales Navigator is cool, but it falls short in several areas, including the ability to control who sees what and in segmentation of prospects.

See on www.slideshare.net

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About Social Media Performance Group

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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