Create a Facebook Page for Your Business


In our previous post, How to Add a Like Button on Facebook, we continued our miniseries on the top things you should be doing on Facebook, with a look at how to go about adding a Like button to your site.

In this post, we proceed with our miniseries on the top things you should be doing on Facebook, with a look at how to create a Facebook page for your business.

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Create a Facebook Page for Your Business

The Facebook Page has gone through a bit of evolution over the years. Formerly called a Fan Page, in early 2010, Facebook reimagined it as the Facebook Page or Like Page, and with the release of Facebook Places, added a new dimension: location.

Regardless of the name or features, you should create a Facebook Page for your enterprise. It’s easy to do and it’s a great way to provide a central location for your community to gather and comment on your organization.

Get started by going to facebook.com/pages.[1]

FacebookPageCreate

Figure 63 — Creating a Facebook Page for Your Enterprise

Decide whether you want to create an Official Page for a local business, an organization, or a public figure, or a Community Page that might eventually be maintained by your community. You can also create a Facebook group, which allows you to assemble a group of supporters that you can message easily.

Let’s say you select organization. Select the category and give the page a name. Make sure the name is unique and memorable, check the box that you’re the official representative, and select Create Official Page. You’ll see a page template like the following figure.

FacebookPageExample

Figure 64 — Facebook Page Creation — Example

Here you can add an image, provide information about your business, and configure other parts of your page. Note the box at the top of the page, which encourages you to create a widget — a bit of interactive code you can incorporate into your main Webpage — to promote your Facebook Page. See our discussion of the Like button, above. Once you have 25 people who Like your page, you can create a user name for the page. This means you can promote it using a simpler URL, for example, facebook.com/SocialMediaPerformance rather than
facebook.com/pages/Social-Media-Performance-Group/125722167476231.

There’s a variety of other things you can set up, and we’re not going to walk through all of them here, but they include setting up your mobile phone so you can post updates to the page, creating a description of your business and your mission, hooking status updates from your page to your Twitter account, and uploading photos. 

Next up: Use Facebook’s Event Feature


Create a Facebook Page for Your Business is the 127th in a series of excerpts from our book, Be a Person: the Social Operating Manual for Enterprises (itself part of a series for different audiences). We’re just past page 341. At this rate it’ll be a long time before we get through all 430 pages, but luckily, if you’re impatient, the book is available in paper form at bit.ly/OrderBeAPerson and you can save $5 using Coupon Code 6WXG8ABP2Infinite Pipeline book cover

Get our new book, The Infinite Pipeline: How to Master Social Media for Business-to-Business Sales Success online here. You can save $5 using Coupon Code 62YTRFCV

What Others Are Saying

Infinite Pipeline offers practical advice for using social media to extend relationship selling online. It’s a great way to get crazy-busy prospects to pay attention.”
—Jill Konrath, author of SNAP Selling and Selling to Big Companies

“Sales is all about relationships and trust. Infinite Pipeline is the ‘how to’ guide for maximizing social networks to find and build relationships, and generate trust in our digital age.”
—Sam Richter, best-selling author, Take the Cold Out of Cold Calling (2012 Sales book of the year)

Infinite Pipeline will be the authority on building lasting relationships through online social that result in bottom line business.”
—Lori Ruff, The LinkedIn Diva, Speaker/Author and CEO of Integrated Alliances


[1] Facebook Pages: bit.ly/b0ZBaN

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About NextPhase Selling

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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2 Responses to Create a Facebook Page for Your Business

  1. You have an excellent series. Thank you for providing these tutorials for FaceBook users.

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