Researchers predict IQ, age, and more using only Facebook Likes – SlashGear


See on Scoop.itEnterprise Social Media

Pretty much everyone is on Facebook today and odds are you are one of the masses who use the social network. Another thing that’s common on the social network

Mike Ellsworth‘s insight:

If you’re not concerned about what you are inadvertently sharing on Facebook, perhaps the following paragraph from this article will change your mind:

 

"According to the researchers, the system they developed was 88% accurate for determining male sexuality, 95% accurate in determining African-American from Caucasian, and 85% accurate in differentiating Republican from Democrat. The system was also able to classify whether a person was a Christian or Muslim 82% of the time. Interestingly, the system was able to detect substance abuse about 73% of the time."

 

Via @devells

See on www.slashgear.com

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Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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