The basic principles of content marketing and SEO are almost too obvious.
Use keywords literally and deliberatelyDeliver more value than your audience expectsDo it often and consistently
Yes, this is an incredibly watered down version of content marketingand SEO but if you had no other information on which to build your inbound marketing strategy these principles, in time, would take you to the promise land.
Some of this advice is counterintuitive, like that you should target mid- and long-tail keywords first because they deliver the best-qualified traffic.
Well worth a read.
See on www.ryanhanley.com