Relationships – The First and Last Responsibility of Any Business


See on Scoop.itEnterprise Social Media

An experience this past week drove home the importance of fostering meaningful relationships in business.

Mike Ellsworth‘s insight:

Did you client or prospect just leave the cap off the toothpaste? How do deal with relationships by following four simple steps:

 

Step 1 – Shut up!

 

Step 2 – Calibrate

 

Step 3 – Take Your Customer’s Temperature

 

Step 4 – Rinse and Repeat

 

Via @JasonPromotesU

See on www.steamfeed.com

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About NextPhase Selling

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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