MediaPost Publications 2013 – Beginning Of The End For PR Boomers 02/08/2013


See on Scoop.itEnterprise Social Media

The media landscape is evolving rapidly, and baby boomers are about to be left behind because of their inability to keep up with technology and the changing times. The days of the self-proclaimed experts (those who profess to be “thought leaders” as a result of reading and hearing about new advancements that clients can take advantage of) are long gone.

Mike Ellsworth‘s insight:

Boy did this post stir up a hornet’s nest of dissenters!

 

While this Boomer does not subscribe to the ageist generalization that Boomer’s don’t get social media, it is true that many public relations professionals of all ages don’t get it.

 

PR folks have never really understood the "Relations" part of the name of their industry is short for "Relationships." Many still believe that pushing out a PR or having some kind of event, or buying "brand ambassadors" are valid ways to get the message out. We get into this subject in a series of posts, beginning with

Social Media is Not Advertising. Duh! (https://smperformance.wordpress.com/2012/12/03/social-media-is-not-advertising-duh/).

 

Many old-school PR techniques are defunct, and not just because PR firms are led by Boomers, but because the whole push messaging thing is defunct.

 

Bray catches a whiff of this scent in the article when he states: "Media today is all about authenticity — and largely dominated by participatory media and consumers, who see right through advertising and marketing hyperbole and shut it out."

 

A good manager knows to criticize the behavior, not the person, and Bray would do well to avoid branding a generation and concentrate on the oh-so-20th-century techniques his industry still relies on.

 

And if you’d like to find a Boomer to mentor your employees of any age, I’m available . . .

 

Via Dr. Luci Bearon, Boomer gerontologist.

 

See on www.mediapost.com

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About Social Media Performance Group

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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