Company Social Media Accounts — Who Owns Those Twitter Followers? – Forbes

See on Scoop.itSocial Selling for Lawyers

The latest legal issue regarding social media use in the workplace is that of employee versus employer ‘ownership’ of company social media accounts.

Mike Ellsworth‘s insight:

A point of law yet to be completely settled is who owns company social media accounts. You’d think this issue would be simple, but what if you hire an industry expert to tweet for you? When you part ways, who owns the followers (contacts) and relationships.


This article doesn’t solve the problem but does a good job of outlining the issues.


Via @socialsteamr


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About NextPhase Selling

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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