This is a good article on how to use content as part of the social selling process, something we get into in our new book, The Infinite Pipeline: How to Master Social Media for B2B Sales Success – Sales Person Edition. Check it out: http://bit.ly/InfPipe
Content is so incredibly important in social media marketing. Many marketers and sad to say social media agencies don’t realize the true impact it has on getting to the all important return on investment results that are often missed. Social media content is a crucial part of the “social selling” process as well, so I decided to put together a little infographic on a process we use to show how content starts everything!
Of course every business and industry is different and some of the steps and details will need to be adjusted for your specific brand. The important thing to note is that content drives the social selling process. Content is what starts conversations with your target audience.
There are few important steps I want to point out:
1) Content – Where it all starts. You need to know the topics your audience are interested in, then find and…
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