Part 2: Bryan Kramer Interviews SAP Global Social Director Todd Wilms


See on Scoop.itEnterprise Social Media

I was honored to sit down for this one-on-one interview with Todd Wilms, Global Social Media Director for SAP. This is the second of 5 parts of the series, each done with one question in mind to make it quick and easy for you to learn and enjoy!

Mike Ellsworth‘s insight:

Here’s an interesting twist on executive recruing: SAP ran "a social campaign for the office of a CFO. Now, how many CFO’s do you think are hanging out on twitter or facebook? Almost none, right? But what they do is they have people surrounding them that are engaged and that practice that level of discipline."

 

Via @bryankramer

See on www.purematter.com

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About Social Media Performance Group

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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