Who’s Using Twitter


In our previous post, Why Use Twitter, we continued our new series, all about Twitter, and talked some of the great reasons to use Twitter, with a few real world examples. By the way, we go into much more detail about our Infinite Pipeline Relationship Development process in our new book, The Infinite Pipeline: How to Master Social Media for B2B Sales Success – Sales Person Edition. See the bottom of this post for more info.

In this post, we continue the Twitter series, and talk about who is using it, with a look a demographic trends, as well as major enterprises using Twitter.

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Who’s Using Twitter?

Far from being a tool for teenagers, Twitter is widely used across all age demographics. Yes, the median age of a twitter user is 31, but take a look at some relevant findings from a recent Pew Internet & American Life Project[1] study that measured the percentage of online adults who have used Twitter or other status updating service:[2]

  • 19 percent of American Internet users
  • Male — 17 percent; Female — 21 percent
  • Just 8 percent of online teens say they ever use Twitter[3]
  • 9 percent of Whites, 15 percent of African-Americans, 16 percent Hispanics (English)

 TwitterDemographics

Figure 41 — Twitter Age Demographics

Not convinced it’s for you? Take a look at a partial list of the Twitter handles of enterprises, large and small:

Table 6 — Enterprises Using Twitter

@ATT @ATTCustomerCare @ATTDeals
@BestBuy @BlackBerry @CiscoSystems)
@CMEGroup) @Comcastcares @DellCares
@DellEnterprise @DellOutletUK @Direct2Dell
@Ernst_and_Young @FordCustService @FordDriveGreen
@FordMustang @FordRacing @HRBlock
@Intel @JetBlue @KPMG
@Kraft_Cadbury @Mayoclinic @McDonaldsCorp
@MyStarbucksIdea @Nikebaseball @Nikegolf
@Nikestore @Oracle @PopeyesChicken
@SamsungMobileUS @SonyPictures @SouthwestAir
@Thehomedepot @WholeFoods

OK, assuming you no longer believe Twitter is trivial, let’s see how to go about using it, in our next post on Friday.

Next up: How to Use Twitter?


Who’s Using Twitter is the 102nd in a series of excerpts from our book, Be a Person: the Social Operating Manual for Enterprises (itself part of a series for different audiences). We’re just past page 291. At this rate it’ll be a long time before we get through all 430 pages, but luckily, if you’re impatient, the book is available in paper form at bit.ly/OrderBeAPerson and you can save $5 using Coupon Code 6WXG8ABP2Infinite Pipeline book cover

Get our new book, The Infinite Pipeline: How to Master Social Media for Business-to-Business Sales Success online here. You can save $5 using Coupon Code 62YTRFCV

What Others Are Saying

Infinite Pipeline offers practical advice for using social media to extend relationship selling online. It’s a great way to get crazy-busy prospects to pay attention.”
—Jill Konrath, author of SNAP Selling and Selling to Big Companies

“Sales is all about relationships and trust. Infinite Pipeline is the ‘how to’ guide for maximizing social networks to find and build relationships, and generate trust in our digital age.”
—Sam Richter, best-selling author, Take the Cold Out of Cold Calling (2012 Sales book of the year)

Infinite Pipeline will be the authority on building lasting relationships through online social that result in bottom line business.”
—Lori Ruff, The LinkedIn Diva, Speaker/Author and CEO of Integrated Alliances


[1] Pew Internet: Portrait of a Twitter user: Status update demographics: bit.ly/do6g9K

[2] Pew Internet: The Twitter Question: bit.ly/9y4821

[3] Pew Research Center’s Internet & American Life Project Report List and Summaries of Research on Teens and Technology Use (2007-2010): bit.ly/ckiYK0

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About NextPhase Selling

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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