Now That Nielsen Tracks Tweets, How Will That Change TV?

See on Scoop.itSocial Media and Marketing Research

“We’re curious just like everyone else to see where the two companies go with all this,” says Evan Silverman, senior vice president for Digital Media at A&E Networks.


Well, NIelsen Media might be starting to get it. At least this acquisition might get networks and advertisers to try to listen. But trying to roll all this up into some kind of quant score really misses the point.


It’s funny for an industry that makes more and more of its bread from “reality” can’t face the reality of the social media revolution.


Your quanitified approximations of reality might still work, for a while, but you’re missing the whole point of social media: the ability to reach out and touch someone – as more than some fuzzy representative of a basically flawed, demographics-based persona.


There’s a sea change in the wind and seeing everything in terms of the world you know now will cause you to miss the real opportunity.

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About NextPhase Selling

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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