How Red Bull’s Marketing Wings Lifted Them to Most Powerful Brand in Social Video

See on Scoop.itSocial Media and Marketing Research

“I have used Red Bull a couple times in the past as an example of a company that understands the nature of branded online video content quite well and it se (How Red Bull’s Marketing Wings Lifted Them to Most Powerful Brand in Social Video”


So let’s see. All you have to do to dominate the news, reach millions of new potential buyers and light up the social media world is spend seven years and millions of dollars to drop a claustrophobic hero with anger issues from 128,000 feet.


Got that?

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About NextPhase Selling

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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