Next Generation of Law Firm Websites Influenced by Social Media : Larry Bodine Law Marketing Blog

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Best advice from this article:


“Organize your website around client industry and client needs, not your law firm organization chart,” said Walsh.

“Potential clients also want to work with a law firm that is a good cultural fit,” said Walsh. “After all, law is relationship-based. Don’t be afraid to let your personality shine through on your website, and don’t confine personality to the careers or bio section. Let potential clients know what it would be like to work with you over the long term.”

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About NextPhase Selling

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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