Westlaw Insider | Blog | Why LinkedIn is, in fact, a useful tool for lawyers


See on Scoop.itSocial Selling for Lawyers

“LinkedIn is a social media platform that lawyers can truly benefit from, such as beginning to build up your own professional network through social media.

 

I’ll be the first to admit that I didn’t really “get” LinkedIn until I did some digging for this blog post. In fact, my original title for this post could have been something like “Why LinkedIn isn’t such a useful tool for lawyers.” However, I soon discovered that LinkedIn is a social media platform that lawyers can truly benefit from, especially small firm and solo practitioners.”

 

See on westlawinsider.com

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About Social Media Performance Group

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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