Use of Social Media by Law Firms

See on Scoop.itSocial Selling for Lawyers

“Law firms now extensively use social media in their link building and SEO campaigns. No wonder why because social media is getting more attention.


In a survey conducted by last December 2011, 81% of the law firms already used social media marketing tools. Moreover, 10.1 % said that they plan to deploy social media marketing within six months.


For 2011, 62 % of the attorneys use LinkedIn for professional purposes, 22 % use Facebook and 6 % for Twitter. Moreover, the number of searches for the word attorney reached 13.6 million in Google (for a one-month period). This is also true for other keywords like counsel (823,000) and lawyer (9.14 million)”

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About NextPhase Selling

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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