Law Firm Marketing: How to Use Social Media for Business Development | The National Law Review


See on Scoop.itSocial Selling for Lawyers

“One of the best reasons for attorneys to use social media is that it is a very cost effective business development tool.

 

1. Set up a targeted landing page. Your landing page should always discuss the specific need of your target market.

 

2. On the landing page offer them something of value. You could offer web visitors a free special report, audio CD or white paper on a topic of interest to them.

 

3. Drive traffic to your landing page by promoting it via your social media outlets. You can announce your free special report on your Facebook fan page, post a Tweet or promote by including the link to your LinkedIn account.

 

4. Visitors to your landing page can only obtain your valuable information if they give you their contact information (name, phone and email address) and by agreeing to opt into your database and be contacted by your law firm for further follow-up.

 

5. Use their contact information to follow up with them. When you connect with them, you qualify them to see if they are a good prospect for you and then offer them a complimentary consultation, if that’s part of your business model.”

See on www.natlawreview.com

Advertisements

About Social Media Performance Group

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s