A Dozen Social Media Strategies for Lawyers


See on Scoop.itSocial Selling for Lawyers

“Lisa DiMonte of Washington, DC, the CEO of MyLegal.com, ran the interview. Among the things you’ll learn are:

The huge change from law firm marketing to business development.

Why an attorney’s legal training makes them skeptical of social media.

The overload of choices in online networking and the solution to dealing with it.

There is business to be had on online social networking.

Tips and techniques you can use on LinkedIn today.

The best lawyer profile I’ve ever found — it list clients, industry familiarize and case histories.

The power of recommendations on LinkedIn – focus on your business leadership, be a person to send referrals to, and identify the clients you want.

An undocumented “Easter Egg”: how to send a message to all of your contacts at once.

How much time to devote to online social networking.

Mistakes to avoid in online social networking.

Three approaches to posting a good message that people will read.

Using LinkedIn to target potential clients and identify the people you should approach.

It’s all at http://bit.ly/aKdtBL. It’s 30 minutes, so grab a cup of coffee, lean back and tune in.”

See on blog.larrybodine.com

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About Social Media Performance Group

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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