What To Cut: A Content Cropping Checklist


See on Scoop.itEnterprise Social Media

Don’t let old, poor-quality content ruin your website. Create a content cropping checklist and start cutting.

 

“Some useful ideas in here from Rick Allen about how to refine your web content. Sadly it’s a job that no one wants to pay for until they have a good reason for a complete refresh. 

 

This article should act as a checklist not just for anyone looking to maintain old content, but for anyone wanting to create new content.”

 

If you tend to get a bit wordy, as I do, this article will help you communicate better by saying less.

See on meetcontent.com

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About Social Media Performance Group

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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