Content Curation Is Speed Chess: Why Algorithms Lost The Content Curation War

See on Scoop.itEnterprise Social Media

Guillaume Decugis: “These are the slides of my talk at DataWeek 2012.


This is what is it was about: “We engineers love data and algorithms. They help create amazing things. But if and when we forget that people create data and that data can be improved by people, we will miss the promise of Big Data. It’s time we all thought of this not as social vs algorithm but as Humanrithm.”


And I also took the example of Content Curation as a case study.”


Marty Note
“I believe there are feeds in all of our futures ( ), but there is no math I know of that is half as good at curation as even an average human (lol). There is no way to adapt the artificial intelligence that happens in the moment of curation.

A million ideas are firing in seconds across a range of dimensions such as:

* Does the content fit into curation philosophy and themes?
* Is the source trusted?

* What needs to be added or emphasized to create a fit?
* How does this content relate to latest moves?
* What moves does this content imply?

Content marketing and curation is like Star Trek chess. You are playing a game in many dimensions simultaneously. Almost forgot to mention you are playing SPEED CHESS with a million or so players and about half are better than you (lol). Now go and survive, go and win.”


Take a look at this presentation. It asks some pretty important questions about the role of humans in making sense of all the information humans produce.

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About NextPhase Selling

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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One Response to Content Curation Is Speed Chess: Why Algorithms Lost The Content Curation War

  1. Pingback: Why Algorithms Lost The Content Curation War - Curate Content

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