Five Ways To Socialize Your Customer Service Team


See on Scoop.itEnterprise Social Media

“All forms of customer service share the same core Image values. But social media brings in completely new rules of play that you need to educate your social customer service team in.”

 

The opening paragraph of this article says it all: “As Customer Service becomes the front line of social communication for your company, the lines between community engagement and customer service become blurred. Customers speak to companies in a different way on Facebook and Twitter, raising a whole range of different subjects. Your customer service representatives will need to move away from simple issue resolution, and dip into general chatter from time to time. When customers give feedback about products, for example, your team can deliver a better experience and obtain better information if they enter into a real conversation.”

See on socialmediatoday.com

Advertisements

About NextPhase Selling

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s