49 Ways to Gain the Trust and Loyalty of Your Audience

See on Scoop.itEnterprise Social Media

“How can you demonstrate that you’re competent, credible, and trustworthy? Gaining trust online may sound difficult. But it really isn’t …”


I love the top 5 ways to create content and build authority:


Be different. You have to stand out. Because nobody likes copycats.


Be on a mission. What do you want to achieve? And why?


Develop your own voice. What’s unique about you?


Have an opinion. Stand for something. Don’t be afraid to alienate a few people. It will bring you closer to others.


Produce content. Write an incredibly useful tutorial. Create a flagship ebook. Develop cornerstone content. Produce content you want to be known for.

See on www.copyblogger.com


About NextPhase Selling

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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