What Twitter teaches us about writing short & well


See on Scoop.itEnterprise Social Media

This is a good article about concise writing and how Twitter encourages it. While I won’t go quite that far (most Twitter writers equate concision with abbreviation or substituting numbers 4 words), it’s a fascinating concept. 

 

Writing briefly and concisely has been mankind’s challenge since writing’s invention. One of my favorite quotes is: “The letter I have written today is longer than usual because I lacked the time to make it shorter.” Blaise Pascal. 

 

Social media writing, whether character-limited like Twitter or free-form like a blog, is often extravagently wordy (like this blurb?).

 

Via ‏@Poynter

See on www.poynter.org

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Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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