If Content Is King, Multiscreen Is The Queen, Says New Google Study


See on Scoop.itEnterprise Social Media

“New research out from Google, working with market analysts Ipsos and Sterling Brands, puts some hard numbers behind the often-noticed trend of how people in the U.S.are using a combination of phones, tablets, computer and TVs to consume digital content.”

 

Link to download the study: http://www.scribd.com/doc/104313542/Multiscreenworld-Final

 

A key finding: “The study also found that although a lot of attention is being focused on smartphones and apps, this device is not only the smallest screen in our world, it’s also used for the shortest bursts, at 17 minutes per session, compared to 30 minutes on tablets, 39 minutes on PCs and the 43 minutes watching TV.”

 

So if you’re optimizing your site only for phones, you’re really missing the boat!

 

See on techcrunch.com

Advertisements

About NextPhase Selling

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s