3 Little-Known Social Media Misconceptions that Can Destroy Your Marketing Strategy


See on Scoop.itEnterprise Social Media

“Success in social media has more to do with the underlying principles, and less with the visible tools or tactics used.So it’s easy to get the wrong idea or impression being on the outside, looking in.”

 

I like Misconception #3: Social Media Doesn’t Convert Directly. And it takes time. And it’s not advertising.

 

Good article.

 

See on socialmediatoday.com

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About NextPhase Selling

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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