5 (or 6?) Reasons Why Web Publishing is Changing

See on Scoop.itEnterprise Social Media

“Excellent summary by Richard MacManus, the founder of ReadWriteWeb, on some of the recent shifts that affect Web Publishing. He lists 5 reasons but I would add a 6th (which actually reconciles his 1 and 4): the shift of value from Creation to Curation.


As he points out, we’re moving to more casual forms of publishing and at the same time are hungry for quality. As more and more people embrace curation as a form of expression, they’re exactly doing that, using their own particular expertise to identify relevant quality content and publishing more easily than through writing a long blog post.”


I love this concept: “the shift of value from Creation to Curation.” Not sure it’s entirely true, but curation is going to be extremely important.

See on www.readwriteweb.com


About NextPhase Selling

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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