Why Your Customers Prefer Company Websites Over Facebook Pages


See on Scoop.itEnterprise Social Media

“Despite pouring millions into creating Facebook brand pages, most consumers still prefer a company’s website, according to an Open Forum post.”

 

However, your Website should be social-media-friendly . . .

 

Here’s an interesting stat from the article:

 

“According to the Incyte Group, which authored the report, marketers in America have dumped about $3 million into these fan sites and yet consumers still visit official websites more often than these pages. Nearly nine in 10 of the 2,000 folks who took the survey admitted that they look to a company’s website to find products and information. Their Facebook page? Not so much.”

 

Yes, if you don’t know how to use Facebook, it won’t be the place where people go . . .

See on fullquota.com

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About NextPhase Selling

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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