Advanced Google Searching for Social Media

In the previous post, Find Your Community, we got an intro to finding where people are talking about you on social media using Google. This post delves a bit deeper into the subject.

No matter what you’re searching for, you should be sure to check out Google’s More button. It offers a wealth of ways to specialize your search, including searching for:

  •  Maps
  •  News
  •  Shopping
  •  Books
  •  Blogs
  •  Updates
  •  Discussions

Clicking “Show search tools” offers you ways to restrict your search by time and type:

  • Any time
  • All results
  • Standard results
  • Latest
  • Social
  • Sites with images
  • Past 24 hours
  • Nearby
  • Fewer shopping sites
  • Past week
  • Standard view
  • More shopping sites
  • Past month
  • Related searches
  • Page previews
  • Past year
  • Wonder wheel
  • Translated search
  • Custom range…
  • Timeline

Wow! Be sure to check out the additional search types; they’re pretty interesting. Here’s a result for our “small business accounting software” search as a timeline. It would be great if you’re doing a history of the subject.

Google accounting search timeline

Google accounting search timeline

Figure 8 — Google Timeline Search Example

As interesting as these options are, the one we really want to concentrate on is a relatively new one: Google’s Social Search.

If you’re active in social networking, you may have noticed that you often see little notices below the search results, like in the following figure. You can make this explicit by selecting “Social “by dropping down the “More” in the left column of Google search results. This causes Google to present results based on what those in your social network have tagged or otherwise recommended.

Google social search

Google social search example

The concept that seeing results from people you know is going to be more interesting and relevant to you is called social search. Knowing that people in our social network have written or tagged related articles might make us more likely to click on these results. And any traffic generated to their sites was not so much due to any SEO techniques discussed in the previous section, but to their connection to us.

Next up: How Social Search Works

Advanced Google Searching for Social Media is the 19th in a series of excerpts from our book, Be a Person: the Social Media Operating Manual for Enterprises. The book (itself part of a series for different audiences), is available in paper form at save $5 using Coupon Code 62YTRFCV

See the previous posts What is Social Media?Social Sites DefinedWhy Social Media? How is Social Media Relevant to Business? First Steps Toward a Social Media Strategy, and Decide What Your Business Will Do About Social Computing, pt. 1


About NextPhase Selling

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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