StratVantage Consulting, LLC — Mike’s Take on the News 10/31/00

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StratVantage Consulting, LLC — Mike’s Take on the News 10/31/00

Clipped from:

The News — 10/31/00

Vicinity and Announce Location Based Services

Well, the future’s coming faster than I had imagined. This month, Vicinity, a vendor of location-based information, and, maker of the most popular WAP browser as well as other wireless applications, announced Vicinity’s BrandFinder. BrandFinder is a Web and wireless application that gives users the ability to search nearly 300 of their favorite brands and locate the retailers and service providers nearest to them. While the major wireless providers fight the future and grumble about complying with the FCC’s E911 regulation (which requires them to locate a cell phone within 30 to 50 meters by next year), these two vendors are making it real now. Imagine all the brand owners who will hustle to get on Vicinity’s list. You gotta figure existing Vicinity customers such as FedEx, Ford, GM, Hilton Hotels Corporation, Marriott, McDonald’s, NEC, Pizza Hut, Starbucks, Starwood Hotels, Taco Bell, Toyota, Levi Strauss & Co. and UPS will have the leg up.

Airflash Teams with Excite and Orange on Location-Based Services

Even more progress on the Personal Area Network front. This announcement doesn’t detail exactly how the network will determine proximity. I suspect the user will somehow input his or her location. Still, the future’s coming fast.



About NextPhase Selling

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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