Seriously, who is using Google Plus? And Why?


See on Scoop.itEnterprise Social Media

“Overall, the range of visitors that are logged in to Google when finding these sites is typically between 15% and 25%. This is up from last year. Of course that number varries from site to site.

On Social Fresh for instance, over 50% of our visitors have been logged in to Google the last four months in a row! You are a savvy bunch of digital natives it seems.

 

This percentage is rising as a whole. And it will continue to rise.

 

Does this mean that about a fourth of all your visitors are using Google Plus? Not hardly.”

 

That’s putting it mildly. The analysis this article does is the percentage of people logged in to Google, not necessarily Google+. The article points out that logging in to any Google property, such as Gmail, counts.

 

Nonetheless, you shouldn’t discount the potential of Google+ because its parent is ubiquitous.

See on socialfresh.com

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About Social Media Performance Group

Social Media Performance Group is a premier enterprise social media consulting company that offers a unique approach to integrating social media into the enterprise — forget about the tools, it's all about the strategy! Rather than focusing on the tactics (do this or that on LinkedIn, Twitter, YouTube), first we work with you and your senior leadership to comprehend your corporate strategy. Once we understand your strategic objectives and goals, we show you how a comprehensive social media strategy can integrate with and support your corporate strategy. We take an enterprise-wide view based on our unique Enterprise Social Media Framework, which maps social media to all appropriate touchpoints in your enterprise. We go beyond the obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development, customer service, and employee engagement and retention. As a result, social media is not just bolted on; it is integrated with, and provides support for, your company's existing strategy and operations, yielding unprecedented results.
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